If you don't answer social media

"In 2014, retail brands sent three times as many promotional messages as replies on social media," Caravella said. "This preoccupation with broadcasting comes at the expense of sound customer service — eight in nine messages from customers that warrant a response go unanswered within 72 hours. That is not to say brands should stop broadcasting altogether, but there has to be a more delicate and thoughtful balance." - See more at: http://www.businessnewsdaily.com/8717-boost-social-media-engagement.html?cmpid=514642#sthash.6vtiadIm.dpuf