Effective brand stewards participate as community cocreators—nurturing and facilitating communities by creating the conditions in which they can thrive.

Effective Community Enhancement

• Smart marketers use online tools selectively to support community needs. Excessive control has been the norm when it comes to community management. Effective brand stewards participate as community cocreators—nurturing and facilitating communities by creating the conditions in which they can thrive. Executing community requires an organization-wide commitment and a willingness to work across functional boundaries. It takes the boldness to reexamine everything from company values to organizational design. And it takes the fortitude to meet people on their own terms, cede control, and accept conflict as part of the package. Is your organization up to the task?

When you get community right, the benefits are irrefutable.

Drop in the Bucket Marketing