ARE YOU A SMART CITY OR BUSINESS?

To be smart in the new business environment you need to be digitally located why?

• Sixteen years ago Seth Godin coined the term Permission Marketing, meaning, why don’t we let each individual simply provide their consent to marketing on products and services they are thinking about? I can see this concept coming to life with Echo whereby a user can instruct Alexa to let them know about new and upcoming offers fitting their individual future purchase interests from Amazon advertising vendors.      
• I think there’s a bit bigger message here as well: retailers need to have their products online. Without having some kind of e-commerce capability, they won’t be able to make products available to Alexa, Google or any other AI. There is certainly some loss of power here in retailers giving up the direct customer interaction; however, AI capabilities will become all but a requirement in the future and it’ll be up to the retailer to partner, use a third-party solution or develop their own.                
• As voice is the new access point to commerce, is there really any question of if retailers and brands will have to engage with consumers on that basis? But the booms in websites and social media in the past offer an important lesson about when to engage in voice interactivity. Blowing billions on something new and shiny that providers call a “must have” can take time, money and attention from areas that deliver higher ROI. Timing is everything.

So what about Cities?

• How easy does your city make it for people to get information or conduct business digitally? If your answer is “not very,” you’re in danger.

• Each year, CommScope surveys young adults about their attitudes toward technology. And this year, it found generation Z — the generation after the millennials — is more attached to their phones than ever.
• But there’s something more troubling for cities. Members of this generation decide where they will live and where they will travel based on where they can get online and what they can do once connected.

So our Business and Community Digital Development products are a must not a luxury.
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