What's the purpose of the YMCA films?
The YMCA films produced by
Ivan Barra Films were specifically designed for the following purposes:- Fund Development: The three short films created for the Sealed Air and Racine Family YMCA serve as storytelling tools to assist in fundraising and community support efforts.
- Recruitment: The films are used to bolster recruitment efforts, helping the organization attract new staff and volunteers by showcasing their community impact.
- Documentary Storytelling: By using a documentary approach, the films aim to humanize the organization and create a deep emotional connection with the target audience.
- Showcasing Community Impact: The films highlight the collaborative work between the YMCA and corporate partners like Sealed Air to demonstrate the real-world difference they make in the community.
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